Knauf UK & Ireland are a market-leading manufacturer of lightweight building materials for the construction industry. We are part of the Knauf Group, the world’s largest producer of gypsum-based products for the construction industry.

With two manufacturing plants in the UK and a state of the art Showroom based in the heart of the A&D Community in Clerkenwell, London – we are well equipped to Build for the World We Live In.

We are currently recruiting for a Digital Marketing Manager to join our Marketing team at our Sittingbourne-based Head Office.

Job Purpose

• The ‘Architect and Owner’ for all our digital platforms
• Manage the development and implementation of various digital tools and projects
• Responsible for the creation of our digital marketing strategy and implementation of communications plan, created by the Brand and Communications Manager
• Optimise customer experience to provide inspiration and practical information to current and prospective customers to make the decision to spec/use/purchase Knauf products intuitive

Main Responsibilities & Accountabilities:

• Ongoing architectural management, update, development and optimisation of the Knauf Drywall UK website, microsites and social media channels
• Contribute to Knauf’s sustainability strategy of People, Planet, Prosperity

• Manage and assess use of digital agencies, where possible to bring services in-house, such as social audits and SEO expertise
• Use of digital analytical tools and services, to identify, monitor and develop current digital performance to optimise traffic and conversion.
• Using web trend evaluation reports, recommend improvement / corrective actions, e.g Hotjar, Semrush
• Creation of new reporting suite to better inform business of digital performance, lead generation and customer insights
• Work with Knauf Digital to be the first point of contact for all marketing digital related tools; manage their development, implementation and optimisation.
• Research and assess new online media opportunities (tools/ automation systems) that may benefit the business with the aim of increasing quality of traffic to our channels and campaigns’ efficiency
• Monitor and research Digital market trends and competitor activity (direct and indirect); keep up to date with latest digital developments
• Email marketing: ownership of customer database, in compliance to GDPR
• Use of PPC and SEO to optimise the site and increase traffic from our key, target audiences
• Ensure the Knauf brand guidelines are applied correctly, and uniformly across our digital presence
• Point of contact within the business for all things digital
• Management of Digital budget
• Management of Digital Apprentice
• Contribute to Knauf’s sustainability strategy of People, Planet, Prosperity
• Anything commensurate to complete your role

Requirements:

• At least 3 years demonstratable digital experience managing websites, and increasing engagement
• Knowledge of WordPress, HTML, CSS, Javascript, Sitecore
• Successful management of websites and social platforms
• Detailed understanding of latest digital marketing techniques including website, mobile, email, and online advertising
• Good knowledge of SEO / PPC
• Ability to guide as well as lead in cross-functional, matrix management teams
• Experience in managing complex projects with tight deadlines
• Good mix of creative and analytical skills
• Good presentation skills, and high attention to detail

We categorically do not accept speculative CVs from recruitment agencies; any profiles that are sent to Knauf UK & Ireland without the agency being appointed prior will be treated as a gift from the agency. Knauf UK & Ireland will not be liable to any agency fees should we engage with any of the talent sent speculatively by a third party.

Knauf UK & Ireland outsource pre-employment checks; please be advised that should the business extend an offer of employment, you will need to engage and cooperate with a 3^rd party in order to provide information pertaining to pre-employment checks which include, but is not limited to; Employment Reference Checks, a Social Media background check, a Basic Criminal Disclosure check, a Highest Education check, and a Professional Qualification/Membership check.